Lancashire-based Holland’s Pies is dishing out £1,750 cash as it launches a new competition which aims to reward its thousands of loyal chip shop partners while driving sales of its product range.
Running for the next 12 weeks, the sales-based contest will award £1,000 to the chip shop with the highest increased spend with Holland’s Pies vans during that time. It will use a base figure that is calculated on the chip shops last 12 week’s average van spend and the increase will be scaled via normal weekly sales to ensure fairness.
A second prize of £500 and a third prize of £250 are also up for grabs as well as a bonus prize of two weeks’ free stock (based on the shop’s normal average weekly order) which will be awarded for the best promotional mechanic and story used to drive sales. Chip shops are invited to supply photos, videos or further materials to support their entry in this category by leaving it with their van sales representative order or sending it to firstname.lastname@example.org.
Chris Clark, van sales manager at Holland’s Pies, comments: “We’ve spent years developing our relationships with chip shops across the North West and we are committed to rewarding loyalty and sharing success together. For so many Holland’s Pies customers, chips, peas and gravy are the perfect accompaniment for our products. Working with our chip shop partners, and through contests such as this, we hope to help introduce even more customers to this classic combo and encourage our loyal fans to treat themselves to an extra portion or two!”
The competition will close on 18th November 2016. Chip shops looking to take part or seeking further information should contact Holland’s Pies telesales department on 01706 212122 or speak to their business development manager.