After five months of mystery dining, the inaugural Fry Magazine 10 Best Fish & Chip Restaurants have been announced.
In alphabetical order, the restaurants are:
Bizzie Lizzie's, High Street Car Park, Albion Yard, Skipton, North Yorkshire
Chuckles Chippy And Family Restaurant, Christchurch, Dorset
Colman's of South Shields, Tyne & Wear, Newcastle upon Tyne
D. Fecci & Sons, Tenby, Penbrokeshire
Foundary 34, Penrith, Cumbria
Harbour Lights, Falmouth, Cornwall
Oliver’s, Basingstoke, Hampshire
Something Else Fishy, Milborne Port, Somerset
Sutton & Sons, Stoke Newington, North London
The Ashvale Fish Restaurant & Takeaway, Great Western Road, Aberdeen
A sister award to Fry Magazine’s 50 Best Fish & Chip Takeaways
, the new category was introduced this year to reflect the growing demand for eat-in fish and chips.
Restaurants were subject to a mystery dining visit, carried out by an independent company, in which every point of contact was scrutinised, from first impressions, friendliness of staff, product knowledge, and quality and variety of food, to the attentiveness of staff during the meal, how well the transaction was handled, and value for money. The food in particular was marked with extra caution and points were awarded for factors such as the appearance and even coverage of batter, the flakiness and whiteness of the fish, as well as the colour and size of the chips.
Restaurants from England, Scotland and Wales all made the list, gaining an impressive score of 93% or over in this very tough category.
Reece Head, competition organiser, comments: “This is an extremely rigorous test not just of a restaurant’s ability to serve top quality food, but also to meet customers’ expectations when it comes to providing a professional and friendly service in comfortable and inviting surroundings.
“The visit by the mystery diner is totally unannounced, so restaurants have no idea when they are being assessed and cannot prepare for it. It’s about hitting the mark and performing well on a daily basis and so we’re extremely pleased to say we’ve found ten restaurants which are pretty near-perfect!
“We would like to say a huge congratulations to those that made the Top 10 Fish & Chip Restaurants 2016. To be at the top of your game when it comes to food, service and environment is no easy feat and we’re delighted to give those restaurants the recognition that they, and their hard-working staff, deserve.”
While all ten restaurants receive a certificate to display in their shop detailing their achievement, every entrant is sent a copy of their mystery dining sheet, providing valuable feedback and a chance for operators to improve their business.
Reece adds: “Fry Magazine’s
10 Best Fish & Chip Restaurants is not just about recognising those outstanding operators, it’s also about giving those businesses that want to aspire to be at the top, the help they need to get there. By making the mystery dining paper available to entrants, restaurants have the opportunity to pinpoint areas in which they might want to improve and, in turn, grow their business further.”
This year’s 10 Best Fish & Chip Restaurants is sponsored by Friars Pride, Frymax, Goldensheaf, Henry Colbeck, KFE, Middletons, Nortech Superior and VA Whitley.
Restaurants are now being encouraged to take to Twitter (#10Best) and Facebook to spread the news as well as contact their local media and revel in the publicity that their win brings!