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Britvic cuts calories in kids' range



Britvic
is reformulating its Robinsons Fruit Shoot range of flavoured spring water soft drinks in a further effort to reduce calories and sweetness levels.


A 200ml bottle of Fruit Shoot My-5 is now made with 75% juice content and constitutes one of the five recommended portions of fruit and vegetables per day while Hydro has also been reformulated to reduce its sweetness and deliver the fruity taste. In line with all of Robinsons Fruit Shoot's core range, the new Hydro flavoured spring water soft drink contains no added sugar, artificial colours or flavourings.

The launch of these reformulated ranges follows Britvic's decision to stop producing versions of Fruit Shoot and Robinsons squash with added sugar. This alone has removed more than 9 billion calories from the soft drinks category. Under its health commitments, Britvic has pledged to cut the calories per average serve across its portfolio by 20% by 2020.
Britvic Soft Drinks 0845 7581781 www.britvic.co.uk