Following an absence of almost a decade, Harry Ramsden’s is set to open its doors once more in Saudi Arabia.
A franchise deal has been struck with HAAB Group
, a long established and highly respected business operating across multiple sectors including hospitality, throughout the Middle East.
Under the terms of the franchise agreement, three new restaurants will initially open across the Kingdom, with the first expected to be unveiled in Jeddah before the end of the year.
Commenting on behalf of the HAAB Group, CEO Ahmed Alamoudi, says: “We are delighted to announce the return of Harry Ramsden’s to the Kingdom of Saudi Arabia. Our Group is more familiar than most with the brand, since it was members of our Executive Board, with over 20 years’ experience in the hospitality sector, who were responsible for initially introducing the concept to Saudi Arabia a number of years ago. We have been most impressed with the successful repositioning of the brand in recent times and know from our own experience that there is a huge appetite for its offering across the Kingdom, so we are entering into this new partnership with great confidence.”
Harry Ramsden’s CEO Joe Teixeira adds: ‘‘Given their past experience and intimate knowledge of our brand, the HAAB Group is the perfect partner for us in this venture. I believe the fact that Harry Ramsden’s is now set to return to the Kingdom clearly underlines both the popularity and longevity of its appeal.’’
This latest agreement is the brand’s sixth major franchise signing in recent times, which has seen 18 openings across the Welcome Break network, new outlets launch in Yorkshire, Scotland and Sussex and, later in the year, the brand’s newest international outlet will open in Qatar.
With an eye to the future, Teixeira adds: “Undoubtedly, it is our intention to further strengthen the Harry Ramsden’s brand across the UK, increasing both the number of outlets and volume of sales. However, our sights are also firmly set on re-establishing the brand’s visibility overseas. We are absolutely committed to making Harry Ramsden’s much more accessible to the admirers it has, and continues to attract, both nationally and internationally.”