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Boost pea sales with Friars Pride & Batchelors

To help fish and chip shops drive sales of mushy peas, and to celebrate its 40th birthday, Friars Pride is launching an exclusive promotion with Batchelors called #peasydoesit.

From now until October, Friars Pride’s Marketing Club will be offering friers a promotional pack worth £100, which will include 800 instant win scratch cards for customers with prizes ranging from pens and key rings to free 4oz portions of mushy peas and Chessington World of Adventures tickets.

Shops will also be provided with point of sale posters and till wobblers to help advertise the campaign as well as a special price on Batchelors Mushy peas whilst the promotion is running. In addition, shops will also receive free Bachelors Mushy Peas to cover the free portions customers can win with their scratch card.

Louise Marshall, Friars Pride marketing director, comments: “We are really pleased to be working with Batchelors to deliver this exciting campaign to fish and chip shops. We aim to raise the profile of Batchelors Mushy Peas and use the campaign as a vehicle to help fish and chip shops sell more portions of peas, helping the end consumer remember that Batchelors mushy peas are the perfect partner to fish and chips. Batchelors is another fantastic brand to work with us through our Marketing Club.”

The promotion is limited to the first 225 fish and chip shops that apply and participants must be a member of Friars Pride’s Marketing Club. To sign up, or to register to become a member free of charge, simply visit