JJ Food Service has launched smaller pack sizes for its fresh lamb and chicken lines to support smaller caterers and encourage more customers to sample its fresh meats.
Fresh chicken is now available in 2.5kg packs, down from 10kg, while fresh Welsh and Dorset lamb neck fillet, previously available in 10kg cases, are now available in 5kg packs (2 x 2.5kg). Lamb shoulder will also shortly be made available in 4kg packs (2 x 2kg shoulders) down from 8kgs.
The smaller packs will enable friers to enjoy JJ’s fresh offering in more manageable packs and at competitive prices. Chief products officer Ali Guvemli, comments: “Our fresh meat and poultry prices are up to three times cheaper than the major supermarkets and offer excellent margins for caterers.”
Available with immediate effect, the new packs will be displayed in new chiller cabinets at the Enfield headquarters to encourage customers that click and collect to sample the range.