AG Barr has added a new flavour to the Barr range of drinks with its limited edition Tropicoola variant.
Described as a refreshing, tropical drink it has been devised especially for the summer and has performed exceptionally well in taste tests, with 93% of consumers saying that Barr Tropicoola offers something new and different and two out of three shoppers saying they would buy it.
Barr Tropicoola is available in 330ml cans price-marked at 39p (case size 24) and 500ml bottles price-marked at 69p (case size 12). The launch will be supported with a host of digital and consumer activity throughout June.
AG Barr 01204 664295 www.agbarr.co.uk