Heinz Foodservice is launching two new SqueezMe! flavours - Classic Barbecue and Garlic Sauce - alongside improved packaging plus a range of point of sale units, all ready to be stocked just in time for Easter weekend.
Heinz SqueezMe! meets consumers’ needs for a mess-free, easy to use sauce portion. Now available in six flavours, the brand is supporting the launch with new self-merchandised cases, HoldMe and carousel units, as well as posters to help fish and chip shops drive all-important impulse purchases.
Research shows that customers are willing to pay up to 35p for a Heinz SqueezMe! Pod – that’s an almost guaranteed sale with every purchase. The ‘grab and go’ packs contain almost three times as much product as a standard sachet, offering value for money and even more of the nation’s much-loved Heinz sauces.
Chris Gardiner, UK marketing lead for Heinz Foodservice, comments: “Continuing the current success of our SqueezMe! pods, we are pleased to introduce two more of the UK’s favourite flavours to the collection. Heinz Barbecue sauces are the UK’s market leading varieties and Garlic Sauce is an all-time takeaway favourite, so we’re confident these new additions will exceed expectations on both range and taste.
"Fish and chip shops that currently give away free private label sauces are doing so at a cost to their business, so stocking our pods for extra profit makes perfect sense as we approach the busiest trading period of the year.”
To celebrate this launch, Heinz is offering a carousel full of SqueezMe! pods and a POS kit to the first three fish & chip shops to call 0800 575 755. Terms and Conditions apply.
Heinz Foodservice 0800 575 755 www.heinzfoodservice.co.uk
Terms and conditions
Open to UK residents only, except employees and their immediate families of Heinz and each of its group companies, their agents and anyone connected to this offer.
All entrants will be deemed to have accepted and be bound by these Terms and Conditions.
Three winners (per title) will receive a ready-filled Heinz carousel point of sale unit.
Entry to the prize draw is free. No purchase necessary.
The prize is non-transferable.
Winners will be notified immediately upon calling the Clements freephone number.
Delivery times will be organized directly with Clements.
The Promoter reserves the right to disqualify any entrant whom the Promoter believes has contravened any of these Terms and Conditions.
This Promotion will be governed by the laws of England and Wales.
Promoter: Heinz, Hayes Park South Building, Hayes End Road, Hayes, UB4 8AL