Not satisfied with extending its presence out of home, Harry Ramsden’s is introducing a new chicken product for consumers to enjoy at home.
Harry’s Breaded Chicken O’s and X’s are made from 100% chicken breast and are said to be ideal for children’s meal times or as a side dish to accompany dinner.
The new line, part of the Harry’s At Home range which was launched last year, is available in 371 selected Tesco and Tesco Extra stores nationwide today in 450g packs retailing for £3 per pack.
This is the latest addition to the Harry’s at Home range which currently includes Crispy Dippers (pack of 25) and both Crispy Battered and Southern Fried Chicken Steaks (packs of 4).
Joe Teixeira, CEO of Harry Ramsden’s, comments: “Given its popularity with shoppers since it launched in 2014, our confidence in the Harry’s at Home brand continues to grow. Harry Ramsden’s is very much a family brand, having served the generations for over 85 years and it was with the younger age groups in mind that we developed this new line. With its affordable price point, we believe this new range will be appealing to both adults responsible for the weekly family shopping, as well as to younger children, teenagers and students for whom this latest offering has been specifically designed.”
Further additions to the range are currently being developed and are expected to be introduced later this year. In addition, talks are ongoing with other national retailers for further listings, as well as with a number of international customers.