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Peter’s launches new Bisto pie range




South Wales pastry manufacturer Peter’s Food Service has struck a licensing deal with Premier Foods to launch a new range of Bisto frozen pies.


Available in Chicken & Mushroom, Steak, Steak & Kidney and Minced Beef & Onion varieties, the pies are packaged in perforated heatproof film enabling them to be oven cooked or microwaved from frozen.

The traditional fillings are complemented by meaty gravy, a shortcrust pastry base and a puff pastry lid.

James Osgood, central foodservice sales director for Peter’s, said: “We are delighted to launch this new pie range with Bisto, the UK’s number 1 gravy brand that has featured in home-cooked meals for generations and is bought by 58% of British households every year.

“The delicious core flavours of the range and the strength of the brand make the range an attractive alternative in the foodservice market for caterers, fast food outlets, chips shops and sporting venues.”

With Bisto enjoyed in 1.2 billion meals every year, Paul Knapp, Bisto brand manager, adds: “This launch is the next step in giving consumers the opportunity to enjoy their favourite gravy as part of a hearty meal away from home.”

The Bisto pie range by Peter’s is now available in case sizes of 12.
Peter's Food Service 02920 853200 www.petersfood.co.uk