Coca‑Cola Life, a brand new lower-calorie cola, has had its UK launch at a pop-up store in London.
Sweetened with a blend of sugar and naturally-sourced stevia leaf extract, Coca‑Cola Life contains a third less sugar and a third fewer calories than regular cola. It is said to promise the same great Coca‑Cola taste and, just like its predecessors, contains only natural flavours and no added preservatives.
Supermodel and actress Rosie Huntington-Whiteley was at the boutique on London’s South Molton Street to launch the new brand.
Jon Woods, general manager, Coca‑Cola UK & Ireland, said: “We recognise that many people want to reduce the sugar and calorie content of the drinks they enjoy, while still enjoying the taste. Over recent years we have innovated to reduce the calories in Sprite, Fanta, Dr Pepper, Lilt and Oasis, alongside providing a zero calorie version of every main brand in our portfolio.
“We are committed to working with others across society to promote well-being and help address the public health challenge of obesity. As part of these efforts, we’ve taken steps to provide consumers with more drink choices, including more lower calorie drinks and smaller pack sizes as well as a significant investment to support programmes to help people become more physically active."
Coca‑Cola Life is available in a 330ml can, 500ml PET bottle, 1.75L PET bottle, 6 × 330ml can multipack, and 8 × 330ml can multipack. Coca‑Cola Life’s 500ml bottle will contain PlantBottle plastic made using up to 22.5% plant materials combined with up to 25% recycled plastic. All packs will be fully recyclable and both the 330ml can and 1.75L PET bottle will contain recycled materials.