A G Barr is building on the success of its energy drink Rockstar Xdurance with the launch of a new flavour.
Since launching in August 2011, Rockstar Xdurance Blue has seen sales of over £40 million and is said to be the UK’s fastest selling Big Can flavoured energy drink.
Adrian Troy, Head of Marketing for A G Barr, comments: “New Xdurance Electric Fruits will offer fans an exciting new flavour as well as attracting new consumers to the brand.”
New Rockstar Xdurance Electric Fruits performed well in consumer taste tests, with 76% of consumers saying they would buy the product.
A G Barr 01204 664295 www.agbarr.co.uk