Slush Puppie is introducing a new limited edition flavour as part of its on-pack promotion with global kid’s phenomenon Moshi Monsters.
Roarberry Cheesecake – a blackcurrant cheesecake tasting drink – is available in dual branded 230ml & 341ml cups which offer fans ‘200 free Rox – the virtual in-game currency.
In addition to the on-pack promotion, all point of sale supporting the activity will give fans a download code to access a virtual in-game Slush Puppie machine for their Moshi Monsters room – bringing the Slush experience to the virtual world.
Head of European marketing, Zoe Cooper said: “Slush Puppie is extremely excited about the partnership we have developed with Mind Candy. The Moshi Monsters brand is a perfect fit for our product, and those who consume it.
“It’s the first time we have ever partnered with another brand to deliver a unique on-pack promotion and flavour. We feel the partnership will continue to drive desirability for Slush Puppie by positioning the brand at the heart of what’s cool and motivating for kids, while also giving parents a reason to buy."
Slush Puppie 020 8578 5785 www.slushpuppie.co.uk