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Rock on with new Blue Raspberry energy drink


A G Barr has added a new Blue Raspberry flavour to its energy drinks range Rockstar SuperSours.

The new variant is available in a 500ml can and joins BubbleBurst and Green Apple flavours, which were launched last year.

The SuperSours range is said to be one of the most successful energy NPD launches of 2013 and has so far achieved sales of £11 million.

The £934m energy category is growing twice as fast the overall soft drinks market with big can energy formats the biggest driver.

Adrian Troy, head of marketing for A G Barr, comments: “Within big can energy, flavoured variants are still the key drivers of growth in the category, growing at 52%. Rockstar is leading this trend with a 56% share of the flavoured energy market and seven out of the top 10 fastest selling big can energy drinks.”
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