Dairy company Arla Foods has relaunched its foodservice dairy range with a focus on its provenance as a 100% British product.
Incorporating a selection of cheese maturities, formats, and reduced fat variants, as well as butters and spreads, the Bladen range features bold, new-look packaging with design cues taken from the union jack flag and incorporates a quintessential British landscape.
A ‘100% British’ statement is also included on pack to reassure friers that the milk used in its products only comes from British farms.
Kate Richards, senior brand manager at Arla Foods, commented: “We know consumers are often influenced by provenance when eating out. In fact, 54% of UK consumers are interested in the provenance of the product they buy, wanting to know where the product or ingredients have come from.
“As an established brand with over 30 years heritage and expertise, Bladen has always been associated with quality within foodservice and with its new 100% British positioning; the range is perfect for caterers looking to take advantage of the demand for British ingredients in 2014 and beyond.”
Arla Foods 01442 261 199 www.arlafoods.co.uk