Special packs of Barr drinks are being launched to celebrate the brand’s role as the Official Soft Drink of the Glasgow 2014 Commonwealth Games.
The packs, which go on sale today, will feature the Glasgow 2014 logo alongside the phrase ‘Fizzing up for the Games’ and are set to draw consumers’ attention to the soft drinks fixture.
“Glasgow 2014 is generating a real feel-good factor with consumers,” says Adrian Troy, A G Barr’s head of marketing. “These special packs will allow outlets to engage with their customers and drive sales before and during Glasgow 2014.”
The activity will build on the success of the Barr brand which has doubled in size in the last five years and is now said to be the UK’s biggest flavour range.
The Barr range is available in 15 flavours, including Cola, Lemonade, Cream Soda, Ginger Beer and Cherryade, and in 330ml cans, as well as 500ml and 2 litre bottles.
“The Barr brand is bringing a sense of fun to Glasgow 2014,” says Troy. “We recommend that outlets stock up on special packs to ensure they make the most of an exciting opportunity.”
A G Barr 01204 664295 www.agbarr.co.uk