Popular vinegar brand Sarson’s has launched a limited edition chip bag to coincide with Chip Week.
Available to fish and chip shops nationwide, 100,000 branded bags have been produced with the phrase “Your chips will love you for it” emblazoned across the front.
The bespoke bags – designed by creative agency mcgarrybowen – aim to remind consumers that when they think fish and chips, they should think Sarson’s. As part of the campaign Sarson’s will also be positioned on the counter rather than behind it.
There will also be a chance to sample the product in-situ at fish and chip shops.
Kuni Tsukada, Sarson’s Brand Manager, at Mizkan Europe said: “As the authentic malt vinegar, we identified Chip Week as the perfect opportunity to engage with our consumers. The bags should spark conversations whilst reminding consumers that there is no better partner for chips than Sarson’s.”
Mizkan Europe will be supporting this activity with chip related content in the consumer media such as recipes and drink pairing recommendations.
Sarson’s Vinegar was bought by Mizkan Europe in February 2012, as part of the £41 million acquisition of a number of Premier Foods’ brands including Haywards pickled vegetables and Dufrais.