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Booker fixes prices for Christmas

Wholesaler Booker has fixed the prices on 204 products until 31st December as part of its festive Locked Down campaign.  This includes over 100 new items such as frozen scallops, sorbets and pannetone.

Friers' favourite ingredients and essential products are all available at low prices to help customers manage their menu-planning and to buy with confidence during one of the busiest periods.

As well as including festive offerings such as buffet products, desserts, seasonal cheeses and pates, prices have been held on Chef’s Larder Sea Bass, Ocean Pearl Scallops and Chef’s Larder Large North Atlantic Prawns.

A wide range of condiments, sauces and gravies are also included and there are a number of deals on wines, spirits and liqueurs too.

A range of ‘2 for’ products completes the campaign, such as Chef’s Larder Buffet Sausage Rolls Unbaked (100’s) and Chef’s Larder Mince Pies (18’s), which are both buy 2 for just £5.

Many of the deals have been reintroduced this year after they proved popular in 2012.

Stuart Hyslop, sales director – catering, comments: “Our Prices Locked Down campaign continues to drive customer loyalty and helps to build profits for caterers.

“We have really been listening to our customers to ensure we have the products that they need to ensure they have a successful Christmas.  

"Our customers also have the assurance of knowing we offer a good, better, best choice so they can select the product to suit their business and budget.  This is just a small selection of our biggest and best campaign and I would really encourage caterers to contact their local branch to see how we can help increase their profits during Christmas.”