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Burton Road scoops MSC Chain of Custody

Burton Road Chippy in Lincoln has become the 19th fish and chip shop in the UK to earn itself the MSC Chain of Custody.

To receive the accreditation Burton Road had to undergo a series of in-depth checks to prove that the Scottish haddock it serves comes from a sustainable fish stock and that it can be traced back to the boat that caught it.

A condition of the award is that every company in the supply chain must adhere to the strict MSC Chain of Custody standards too, from the boat that caught the fish to the supplier that processes it.

Although Burton Road has been serving MSC certified haddock for some time, this is the first occasion it has been able to feature the blue eco-label on its menu and packaging and actively promote it to customers. The first haddock bearing the MSC logo went on sale yesterday.

Lesley Graves, who owns the fish and chip shop with partner Des Anastasiou, comments: “We are really pleased to gain MSC Chain of Custody.

“The certification shows our commitment to fish sustainability and to helping preserve fish stocks so future generations can still enjoy fish and chips. It also helps improve the image of fish and chips by showing our customers we care.”

Burton Road is the first fish and chip shop in Lincolnshire to hold the MSC stamp of approval and joins award winning shops such as Quayside in Whitby, Richardson’s Fish Bar in Fleetwood and The Bay in Stonehaven who also hold the certification.

Commenting on the certification, James Simpson, communications officer at MSC, remarks: "It’s a fantastic effort and shows Burton Road really is putting the sustainability of their fish at the forefront of the business.

"For this industry, it’s a further sign of a growing wave of change. Being able to prove you're sourcing sustainablly is becoming more and more important and the fish and chip shops that are recognising that early are the ones that are making the greatest success out of it."