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Holland's beefs up its quality guarantee

North West pie maker Holland’s is introducing a front-of-pack label and issuing posters to reassure friers and their customers that its beef products are made from 100% British beef.

The ‘British Beef Guaranteed’ label has been rolled out across Holland’s fresh and frozen beef products this month as have special promotional posters bearing the Union Jack design.

The message is said to not only provide a guarantee from Holland’s on its meat sourcing assurance, but also demonstrate its support for British farmers and the importance of low food miles by sourcing within the UK.

David Girdler, spokesperson for Holland’s, said: “In recent months it has become apparent that there is an increased focus on British-farmed products.  We wanted to ensure our customers know that Holland’s beef products are made with 100% British Beef. By clearly demonstrating a ‘British Beef Guaranteed’ message we believe that this will give shoppers confidence our products.”

Holland's is a leading supplier of pies, puddings. pasties and sausage rolls to fish and chip shops in the North West and employs 3,00 people at its site in Lancashire.