Heinz Foodservice is giving away 3,000 promotional kits this summer to help drive sales of its most popular condiments and sauces.
The ‘Summer of Prizes’ promotional kit is available to the first 3,000 independent caterers to contact Heinz’s customer careline on 0800 028 7799. Each kit includes a table-top caddy filled with the Heinz table-top sauces, plus scratch cards with the opportunity to win a selection of prizes including 200 picnic and party sets, 200 Heinz paring knives, more than 220 Sabatier carving sets and four Big Green Egg barbecues.
The giveaway follows recent research which shows that 85% of consumers would feel disappointed if they were not served their favourite sauce with their food choice. In addition, it reveals that 15% would not return to the establishment if this was the case.
Michelle Smith, Heinz brand manager, says: “Having delicious Heinz sauces on the table helps caterers keep their customers happy – and can turn a great meal into a moment to remember. Heinz is synonymous with quality and our sauces are the ideal way to complement those all-important family eating occasions.
“We hope that caterers enjoy the fun, competition element of this campaign but also see that there is a serious business case for stocking well-known brands that can help encourage repeat custom. This summer, we’re helping customers understand just why it has to be Heinz.”
The campaign is launching in May and will run through until August. To claim your free ‘Summer of Prizes’ kit, contact Heinz on 0800 028 7799.