Yorkshire Tea has launched new string & tag 100s exclusively for the Out of Home market.
The product does away with the premium foil envelope that has traditionally housed each teabag, thereby minimising waste while creating a quick and convenient format for high-volume caterers.
Yorkshire Tea is the nation’s third largest everyday tea brand and with a year-on-year sales growth of 5.3%, it is the fastest growing of the major tea brands in the sector.
A founding member of the Ethical Tea Partnership, the brewer also works closely with the Rainforest Alliance and is working to save an area of rainforest the size of Yorkshire.
Yorkshire Tea is offering a free POS kit to help kick start sales.
Yorkshire Tea 01423 814006 www.yorkshiretea.co.uk