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Motorway menus in a spin

 QSR operator Blue Fig Group has installed rotating menu sign boards at its newly opened Wimpy and Just Spuds outlets, located within the “STOP24” motorway service area on the M20 near Ashford.

The outlets serve the busy Eurotunnel terminal in Kent where Blue Fig needed an affordable menu solution that could change quickly and efficiently along with its offers, whether it is breakfast, lunch, evening deals, or special promotions.

The signs, from Select Menu Signs (SMS), are illuminated and can be rotated 180 degrees by hand in a second. Each side holds a different menu graphic relevant to the time of day or menu offer, which means if the breakfast menu finishes at 12 noon, a quick rotation of the sign shows the lunchtime menu graphic.

Leman Reddy, director at The Blue Fig Group, said: “We are delighted with the style and functionality of the rotating menu signs and the professional service provided by the team at SMS.

“We have already seen an increase in footfall and an uplift of sales on some higher profit items. We are now planning to use the SMS rotating menu sign range to help to drive business at our other restaurants.”

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