Drinks Features

New flavoured spring water is big on taste and low on calories



AG Barr
claims it is reinventing water with its new Rubicon Spring range - sparkling spring water with fruit juice and just 15 calories or less per bottle.


Available in 500ml PET bottles in four flavours – Strawberry Kiwi, Lemon Lime, Orange Mango and Black Cherry Raspberry – the drinks have no added sugar, contains vitamins and green tea extract and is made with natural flavours and colours.

Launched following extensive research into changing attitudes towards health, the drinks are described as being big on taste and therefore appeal to both consumers wanting a healthier alternative to a fizzy drink or fruit drink as well as those who find the taste of water or flavoured water bland.

Rubicon Spring has performed exceptionally well in trails with 74% of consumers  who tried it saying they would buy it.

The launch is backed by a £2 million marketing campaign and a range of eye-catching in-store POS.
AG Barr 01204 664295 www.agbarr.co.uk

Archive

Teapod says goodbye to old bags

An alternative to the messy tea bag has been launched by Bistrotea

Tetley Decaf available in bigger pack size

In response to demand for its Decaf blend, Tetley is launching larger, 440 tea bag packs to the foodservice market

Love tea? Win a case with Yorkshire Tea

This Valentine’s Day, Yorkshire Tea is helping friers show their menus some love by giving away five cases of tea and a selection of ‘Love Tea’ merchandise

Dinkum website puts Shmoo in control

Dinkum Products has launched a new website which allows friers to mix their own range of cool drinks