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Ceres & Phil Vickery team up to launch gluten free batter

Ingredients supplier Ceres has teamed up with chef Phil Vickery to launch its first gluten free b... More

Features

30 Minutes With...



...Sav Martignetti, sales rep, Ceres


What’s the biggest risk facing the fish and chip industry in 5-10 years?
Takeaway food is now available from nearly everywhere including petrol stations, supermarkets and pubs, on top of established fast food chains like Subways, Greggs, KFC and McDonald's. This is good for consumer choice but with an abundance of food choice, it will mean fewer visits for the fish and chip shops so as a trade we will have to increase our offering in terms of quality and consistency to win customers over.
 
How did you get into the industry?
When I left school I went to work at Friars Pride. I started filling oil drums, working the warehouse and the forklift and then progressed to a driver, where I often delivered to the London area. I became bakery sales rep and then moved into the fish and chip side. I was at Friars Pride for over 25 years and loved it. Friars Pride is truly a great company which allowed me to move up from within.
 
If you could change jobs with anyone else for the day who would it be?
A Ferarri test driver for the road cars. To drive a £100k car around the Maranello circuit would be exhilarating.
 
What’s your favourite film?
AWOL starring Jean Claude Van Dame. Leaving the French foreign legion to became a street fighter in the United States to help his brother who is in trouble. One of his best films. 
 
What was the first music single you bought?
I think it was Talk Talk, It’s My Life.
 
Do you have a nickname?
Well, actually people call me Sav, but people get me confused for a Cypriot and call me Savvas. But Sav is actually short for Salvatore.
 
What did you want to be as a child?
A long-distance lorry driver. Seeing transporter lorries when I was younger fascinated me.
 
If you could have anyone join your team who would it be?
One of my friends in the industry, but I won't say who.
 
What’s your favourite food? 
I absolutely love all seafood, especially squid with spaghetti.
 
What sports team do you support?
Peterborough United aka The Posh. I was born in this great city and have lived here ever since.
 
If you could meet anyone in the world, dead or alive, who would it be and what would you ask them?
I think it would be Putin. I’ll ask him to forget politics and challenge him to a game of darts and a Carlsberg at my local.
 
If you were Prime Minister for a day what’s the first thing you would do?
Give all motorway police Maseratis to drive so they could catch the bad guys quicker.
 
If you could go back in time what year would you choose?
I would love to go back and to the Victorian times. I think it would make many people today appreciate how much better off we are.
 
Do you have any hobbies?
I love Formula 1 and football, I try to go to as many games as I can. And I also play badminton and do a little running.
 
What question would you like to ask our next “30 minutes with”? 
What do you dislike the most in the fish and chip industry?


Facts

Going gluten free

It’s a growing market but should you - or even could you - add gluten free to your offering?

BATTER THAT

For Christmas 2012, a Birmingham takeaway battered an entire Christmas dinner – turkey, brussel sprouts, stuffing and all.

Archive

Full on flavour

Hook in Camden Town, London, brings the flavours of street food together with fish and chips, giving way to a host of signature batters, sauces and sides

Batter gets a digital dimension

Middleton Foods has created a bespoke app which will help friers find the perfect batter mix the first time round

Scallop Shell hooks up with The Batter Company

The Scallop Shell has outsourced its batter making to The Batter Company, allowing it more time to concentrate on serving top quality fish and chips

Middleton's gluten free batter features Crossed Grain symbol

Middleton’s Gluten Free Fish Batter Mix now features Coeliac UK’s Crossed Grain symbol

Home on the range

To mark 25 years working for Goldensheaf, sales manager Alan Pearce spent two days behind the range at busy Whitby fish and chip shop Quayside.

You batter believe it

Getting the batter mix right has not only proved vital to the taste of his fish supper, but it’s also opened up opportunities Calum Richardson could never have imagined