Advertisement

What's New

Pulse batter flour offers increased yield and lower oil absorption

V. A. Whitley has launched a pulse-based batter flour which boasts a third greater yield and almo... More

Features

30 Minutes With...



...Sav Martignetti, sales rep, Ceres


What’s the biggest risk facing the fish and chip industry in 5-10 years?
Takeaway food is now available from nearly everywhere including petrol stations, supermarkets and pubs, on top of established fast food chains like Subways, Greggs, KFC and McDonald's. This is good for consumer choice but with an abundance of food choice, it will mean fewer visits for the fish and chip shops so as a trade we will have to increase our offering in terms of quality and consistency to win customers over.
 
How did you get into the industry?
When I left school I went to work at Friars Pride. I started filling oil drums, working the warehouse and the forklift and then progressed to a driver, where I often delivered to the London area. I became bakery sales rep and then moved into the fish and chip side. I was at Friars Pride for over 25 years and loved it. Friars Pride is truly a great company which allowed me to move up from within.
 
If you could change jobs with anyone else for the day who would it be?
A Ferarri test driver for the road cars. To drive a £100k car around the Maranello circuit would be exhilarating.
 
What’s your favourite film?
AWOL starring Jean Claude Van Dame. Leaving the French foreign legion to became a street fighter in the United States to help his brother who is in trouble. One of his best films. 
 
What was the first music single you bought?
I think it was Talk Talk, It’s My Life.
 
Do you have a nickname?
Well, actually people call me Sav, but people get me confused for a Cypriot and call me Savvas. But Sav is actually short for Salvatore.
 
What did you want to be as a child?
A long-distance lorry driver. Seeing transporter lorries when I was younger fascinated me.
 
If you could have anyone join your team who would it be?
One of my friends in the industry, but I won't say who.
 
What’s your favourite food? 
I absolutely love all seafood, especially squid with spaghetti.
 
What sports team do you support?
Peterborough United aka The Posh. I was born in this great city and have lived here ever since.
 
If you could meet anyone in the world, dead or alive, who would it be and what would you ask them?
I think it would be Putin. I’ll ask him to forget politics and challenge him to a game of darts and a Carlsberg at my local.
 
If you were Prime Minister for a day what’s the first thing you would do?
Give all motorway police Maseratis to drive so they could catch the bad guys quicker.
 
If you could go back in time what year would you choose?
I would love to go back and to the Victorian times. I think it would make many people today appreciate how much better off we are.
 
Do you have any hobbies?
I love Formula 1 and football, I try to go to as many games as I can. And I also play badminton and do a little running.
 
What question would you like to ask our next “30 minutes with”? 
What do you dislike the most in the fish and chip industry?


Facts

Going gluten free

It’s a growing market but should you - or even could you - add gluten free to your offering?

BATTER THAT

For Christmas 2012, a Birmingham takeaway battered an entire Christmas dinner – turkey, brussel sprouts, stuffing and all.

Archive

Offshore workers to get a taste of The Bay batter

The Bay Fish and Chips is taking its batter out of Stonehaven after landing a deal with ESS Support Services Worldwide, part of Compass Group UK and Ireland.

Bridlington chippy turns its batter blue

Audrey’s Fish & Chips in Bridlington, East Yorkshire, is to sell fish in a blue batter to mark the start of the Tour de Yorkshire.

Harbourside sees value in nutritional analysis

Harbourside Fish & Chips in Plymouth is one of the first fish and chip shops in Devon to have its food nutritionally analysed.

Seafish to nutritionally analyse thousands of fish suppers

Seafish is to analyse thousands of portions of fish, chips and mushy peas in a bid to help overcome the perception that it is an unhealthy meal.

The Batter Company rebrands as Ceres

Fish and chip shop supplier The Batter Company has rebranded to become Ceres Fish & Chips.

Harpers goes gluten free

Harpers Fish & Chips of Wetwang, East Yorkshire, has launched a gluten free offering